Wine Tourism Destination Management and Marketing
Produktnummer:
183f6e4ec824cb4de39f8a19c16c1cab2f
| Themengebiete: | destination marketing oenology wine consumers wine destinations wine entrepreneurship wine marketing wine research wine stakeholders wine tourism win tourists |
|---|---|
| Veröffentlichungsdatum: | 08.07.2019 |
| EAN: | 9783030004361 |
| Sprache: | Englisch |
| Seitenzahl: | 621 |
| Produktart: | Gebunden |
| Herausgeber: | Robinson, Richard N.S. Sigala, Marianna |
| Verlag: | Springer International Publishing |
| Untertitel: | Theory and Cases |
Produktinformationen "Wine Tourism Destination Management and Marketing"
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen