When Co-Creation Leads to Love
Oßwald, Melanie
Produktnummer:
18e5e55679812a4cc9b92dfb57c1959ca3
Autor: | Oßwald, Melanie |
---|---|
Themengebiete: | Co-Creation IKEA Effect Open Innovation biases co-creator selection intersubjectivity |
Veröffentlichungsdatum: | 05.09.2025 |
EAN: | 9783658488895 |
Sprache: | Englisch |
Seitenzahl: | 177 |
Produktart: | Kartoniert / Broschiert |
Verlag: | Springer Fachmedien Wiesbaden GmbH |
Untertitel: | Intersubjectivity in Open Innovation |
Produktinformationen "When Co-Creation Leads to Love"
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the “IKEA Effect – When Labor Leads to Love,” the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.

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