Unpacking Micro-Influence within the Australian Creative Sectors
Harrison, Lisa
Produktnummer:
18dc3a3833b22f48ed96b6a32493afb4ca
Autor: | Harrison, Lisa |
---|---|
Themengebiete: | Creative Practitioners Digital Identity Micro-course Micro-influence Online Community Personal Branding Professional Communication Professional Development Social Media |
Veröffentlichungsdatum: | 01.10.2024 |
EAN: | 9789819759132 |
Sprache: | Englisch |
Seitenzahl: | 213 |
Produktart: | Gebunden |
Verlag: | Springer Singapore |
Untertitel: | A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers |
Produktinformationen "Unpacking Micro-Influence within the Australian Creative Sectors"
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.

Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen