Tradition and Innovation in English Retailing, 1700 to 1850
Mitchell, Ian
| Autor: | Mitchell, Ian |
|---|---|
| Veröffentlichungsdatum: | 09.09.2016 |
| EAN: | 9781138245426 |
| Sprache: | Englisch |
| Seitenzahl: | 240 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Routledge |
| Untertitel: | Narratives of Consumption |
Produktinformationen "Tradition and Innovation in English Retailing, 1700 to 1850"
Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators.
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