Through a Lens of Scarcity
Luetke Lanfer, Hanna
Produktnummer:
1846a119f38de445ea99cdd33fc6ece666
| Autor: | Luetke Lanfer, Hanna |
|---|---|
| Themengebiete: | Determinants of health Handwashing Health communication Low-income country Mixed-methods study Socioecological model |
| Veröffentlichungsdatum: | 10.09.2021 |
| EAN: | 9783658349134 |
| Sprache: | Englisch |
| Seitenzahl: | 387 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Health Communication in a Low-Income Context |
Produktinformationen "Through a Lens of Scarcity"
The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.
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