The Road to Wicked
Drummond, Kent, Aronstein, Susan, Rittenburg, Terri L.
Produktnummer:
1883f6c59e75484a7a836f1c9134105f90
| Autor: | Aronstein, Susan Drummond, Kent Rittenburg, Terri L. |
|---|---|
| Themengebiete: | Cultural Sustainability L. Frank Baum Media Consumption Media Marketing Oz the Great and Powerful The Wonderful Wizard of Oz Wicked Wizard of Oz |
| Veröffentlichungsdatum: | 08.08.2018 |
| EAN: | 9783319931050 |
| Sprache: | Englisch |
| Seitenzahl: | 336 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Untertitel: | The Marketing and Consumption of Oz from L. Frank Baum to Broadway |
Produktinformationen "The Road to Wicked"
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen