The Persuasion Equation
Rodgers, Mark
| Autor: | Rodgers, Mark |
|---|---|
| Veröffentlichungsdatum: | 10.08.2022 |
| EAN: | 9780814434178 |
| Sprache: | Englisch |
| Seitenzahl: | 240 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | AMACOM |
| Untertitel: | The Subtle Science of Getting Your Way |
Produktinformationen "The Persuasion Equation"
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
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