The Marketing Challenge for Industrial Companies
Saavedra, Claudio A.
Produktnummer:
187fcbb6dd1c4b446d8be276f4cb399cc7
| Autor: | Saavedra, Claudio A. |
|---|---|
| Themengebiete: | B2B branding B2B marketing application segmentation discovery team industrial distribution industrial marketing industrial sales market launching technical product development technical product marketing |
| Veröffentlichungsdatum: | 27.05.2018 |
| EAN: | 9783319808499 |
| Sprache: | Englisch |
| Seitenzahl: | 423 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer International Publishing |
| Untertitel: | Advanced Concepts and Practices |
Produktinformationen "The Marketing Challenge for Industrial Companies"
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen