The experiential approach of consumption of products and services
Schmidt, Christoph
| Autor: | Schmidt, Christoph |
|---|---|
| Veröffentlichungsdatum: | 24.06.2016 |
| EAN: | 9783668213647 |
| Auflage: | 003 |
| Sprache: | Englisch |
| Seitenzahl: | 24 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | GRIN Verlag |
| Untertitel: | A marketing perspective |
Produktinformationen "The experiential approach of consumption of products and services"
Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 9,8, University of València (Facultad de Economía), language: English, abstract: This essay is concerned with the evaluation and interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide services to create need- or want-satisfying experiences? In this connection, the first section of this work will address the basic theoretical framework of marketing practises and the nature of marketing services. The second section represents the evolution of marketing from the traditional towards an experiential marketing approach. In this section the consumption experience will be illustrated and illuminated in more detail. Subsequently, a critical reflecting of the findings will be discussed in section three. Finally, the last chapter consist of a summarised view on the findings as well as an outlook of the future development of experiential marketing and consumption.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen