The Early Warning
Gilad, Benjamin
| Autor: | Gilad, Benjamin |
|---|---|
| Veröffentlichungsdatum: | 29.12.2011 |
| EAN: | 9780814432068 |
| Sprache: | Englisch |
| Seitenzahl: | 288 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | AMACOM |
| Untertitel: | Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies |
Produktinformationen "The Early Warning"
With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble. Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to: Change strategy to meet new realities Learn from the mistakes of others via the book's eye-opening stories Avoid common tactics like benchmarking and using consultants, which may do more harm than good Tell executives what they need to know -- not what they want to hear Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.
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