The Business of Belonging
Spinks, David
| Autor: | Spinks, David |
|---|---|
| Themengebiete: | Direktmarketing - Direktvermarktung Marketing / Direktmarketing Service (Kundendienst) |
| Veröffentlichungsdatum: | 10.05.2021 |
| EAN: | 9781119766124 |
| Sprache: | Englisch |
| Produktart: | Gebunden |
| Verlag: | Wiley John + Sons |
| Untertitel: | How to Make Community your Competitive Advantage |
Produktinformationen "The Business of Belonging"
PRAISE FOR THE BUSINESS OF BELONGING"A tactical primer for any business embarking on the critical work of actively building community."-SETH GODIN, Author of This is Marketing"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."-NIR EYAL, bestselling author of Hooked and Indistractable"Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done."-ERICA KUHL, Former VP of Community, Salesforce"I can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community."-DOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of The Culting of Brands
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