Super Mario
Ryan, Jeff
| Autor: | Ryan, Jeff |
|---|---|
| Veröffentlichungsdatum: | 25.09.2012 |
| EAN: | 9781591845638 |
| Sprache: | Englisch |
| Seitenzahl: | 320 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Random House |
| Untertitel: | How Nintendo Conquered America |
Produktinformationen "Super Mario"
The definitive story of the rise of Nintendo.In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featuring an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, generating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.
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