Sunday Drives
Larson, Michael
| Autor: | Larson, Michael |
|---|---|
| Veröffentlichungsdatum: | 18.04.2006 |
| EAN: | 9780595393244 |
| Sprache: | Englisch |
| Seitenzahl: | 120 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | iUniverse |
| Untertitel: | Nostalgic Reminiscing with the Best of Burma-Shave |
Produktinformationen "Sunday Drives"
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture. Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
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