Social Media for Business

EXPAND YOUR NETWORK, ENGAGE WITH YOUR CUSTOMERS AND GROW YOUR BUSINESS Social Media for Business is your quick and easy guide to mastering Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat, podcasts and YouTube to add to your bottom line. Social media expert Linda Coles will show you how to build a powerful marketing strategy using social media--from creating profile pages to amassing profit-driving followers and measuring your results. With a straightforward, up-to-date approach to growing a business through social media, this must-read guide will help you get it right the first time with best-practice tips, cautionary advice and inspiring stories of real-life triumphs. YOUR BUSINESS NEEDS A CALCULATED ONLINE PRESENCE TO BE COMPETITIVE, AND IF YOU DON'T KNOW WHERE TO START, THIS PRACTICAL GUIDEBOOK WILL ENABLE YOU TO: become fluent in the major social media platforms fast! write a purposeful marketing plan consistent across multiple platforms identify the right social media outlets for your organisation create high-quality content customised to reach your goals establish an effective social media presence and build your brand. Social Media for Business is your turnkey solution to jumping into social media with the knowledge, tools and insight to write your own success story from scratch.