Signaling Family Firm Identity
Wolf, Sandra
Produktnummer:
18fda62022e0b840a8b78318cf87a5d7ea
| Autor: | Wolf, Sandra |
|---|---|
| Themengebiete: | Applicant Attraction Authenticity Brand Elements Corporate Identity External Communication Identification Serial Mediation Signaling Theory Trust Research |
| Veröffentlichungsdatum: | 17.01.2018 |
| EAN: | 9783658206710 |
| Sprache: | Englisch |
| Seitenzahl: | 163 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer |
Produktinformationen "Signaling Family Firm Identity"
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
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