Sell to the Rich

Are you looking to break through more levels of the elusive luxury-buyer market? In Sell to the Rich, business coach, luxury goods and services speaker, and photographer for high-net-worth individuals, Jeffrey Shaw offers his proven solutions to the most pressing and perplexing questions luxury brands and service providers face. Here, he presents for the first time in one volume, a rare, deep look at an often misunderstood market and lays out exactly what it takes to earn the trust-and therefore the business-of the wealthy. And it isn't auspicious beginnings, an Ivy League MBA, or some other sign that you "belong." Rather, it is allowing this sophisticated clientele to bring out levels of yourself you never knew you had. Within each chapter, you will gain a deep understanding of luxury buyer behavior, develop strategies to build enduring relationships and brand loyalty, and learn to navigate the nuanced mindset of high-end clients. Full of implementable strategies as well as complete perspective shifts on how you view the luxury market, Sell to the Rich is a valuable resource you will refer to time and again. This is more than a business book, it's your call to greatness. Answer the call to your own greatness and enjoy the connections, the money, and especially the bolder version of yourself that attracts the rich and rewards those who provide exceptional experiences. Jeffrey Shaw is also the author of LINGO and The Self-Employed Life.