Restaurant Success by the Numbers
Fields, Roger
| Autor: | Fields, Roger |
|---|---|
| Themengebiete: | Small Business / Entrepreneurship |
| Veröffentlichungsdatum: | 15.07.2014 |
| EAN: | 9781607745587 |
| Auflage: | 002 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Clarkson Potter/Ten Speed |
| Untertitel: | A Money-Guy's Guide to Opening the Next New Hot Spot |
Produktinformationen "Restaurant Success by the Numbers"
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats-money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
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