Relationship-Oriented Sustainability Marketing
Grunwald, Guido, Kara, Ali, Spillan, John E.
Produktnummer:
18899517ed23cd4401b6cb63d14b22fe9b
| Autor: | Grunwald, Guido Kara, Ali Spillan, John E. |
|---|---|
| Themengebiete: | CSR CSR-related tensions CSR communication Corporate Social Responsibility cooperative value creation customer relationship management resilience and sustainability stakeholder management stakeholder marketing stakeholder relations |
| Veröffentlichungsdatum: | 27.05.2025 |
| EAN: | 9783031883484 |
| Sprache: | Englisch |
| Seitenzahl: | 268 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Untertitel: | Concepts, Challenges, and Opportunities |
Produktinformationen "Relationship-Oriented Sustainability Marketing"
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen