Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
Produktnummer:
1886860a66d10b42628b3509df499e1f96
| Themengebiete: | 1st AAGBS International Conference on Business Management 2014 AiCoMB 2014 Applied management Banking and financial services marketing Bank management Branding Business Management Business ethics Capital markets Consumer behavior |
|---|---|
| Veröffentlichungsdatum: | 23.10.2016 |
| EAN: | 9789811012259 |
| Sprache: | Englisch |
| Seitenzahl: | 653 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Hanif, Azlina Pyeman, Jaafar Syed Mohamad, Syed Jamal Abdul Nasir Tan, Peck Leong Wan Rashid, Wan Edura |
| Verlag: | Springer Singapore |
Produktinformationen "Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)"
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
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