Political Marketing and Management in the 2020 New Zealand General Election
Produktnummer:
18154f388d8e2047e8904c823611908ddc
| Themengebiete: | COVID-19 Pandemic Election Communication Marketing Leadership New Zealand 2020 General Election New Zealand Politics Political Campaigning Prime Minister Jacinda Ardern Social Media Enagament Vote Compass |
|---|---|
| Veröffentlichungsdatum: | 25.10.2021 |
| EAN: | 9783030773328 |
| Sprache: | Englisch |
| Seitenzahl: | 186 |
| Produktart: | Gebunden |
| Herausgeber: | Elder, Edward Lees-Marshment, Jennifer |
| Verlag: | Springer International Publishing |
Produktinformationen "Political Marketing and Management in the 2020 New Zealand General Election"
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen