Patient Engagement in Pharma
Riaz, Sumira
Produktnummer:
183b213c668e524137899b4d65ed9c5d96
| Autor: | Riaz, Sumira |
|---|---|
| Themengebiete: | healthcare strategy patient centricity patient engagement patient strategy pharmaceutical strategy |
| Veröffentlichungsdatum: | 16.04.2024 |
| EAN: | 9783031563393 |
| Sprache: | Englisch |
| Seitenzahl: | 80 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer International Publishing |
| Untertitel: | A Psychologist Perspective |
Produktinformationen "Patient Engagement in Pharma"
Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.
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