Path to Stellar Business Performance Analysis

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for settting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.What You Will LearnDesign a Business Performance Analysis functionAnalyze performance metrics with website analytics toolsIdentify business performance metrics for common product scenariosWho This Book is ForSenior leaders, product managers, product owners, UX and web analytics professionals