Our Last Season

ESTABLISHED, CONNECTED JOURNALIST: Harvey Araton is one of the most celebrated sportswriters of recent decades. He held the vaunted "Sports of the Times" column in The New York Times for many years, won the Curt Gowdy Media Award from the Naismith Basketball Hall of Fame in 2017, and is well connected both in and beyond the basketball world.KNICKS FAN BASE: The Knicks fan base is both gigantic and loyal, and Harvey and Michelle's courtside memories from Madison Square Garden, both good and bad, will be catnip for those fans. The book will be a no-brainer gift for Knicks fans, particularly of the baby boomer generation.MORE THAN A SPORTS STORY: Basketball is the backdrop for Harvey and Michelle's friendship, but Our Last Season is a universal narrative of the bittersweet moments of transition we all experience and the special people we entrust to help us get through them.SPORTS NOSTALGIA HAVING A MOMENT: The absence of live sports due to the coronavirus means that sports fans have nowhere to look but backward for their fix-see the huge success of the documentary The Last Dance for ESPN. Our Last Season is perfectly positioned to capitalize on that nostalgia and overall hunger for sports content.