Operations Management
Barnes, David
| Autor: | Barnes, David |
|---|---|
| Themengebiete: | Absatz / Marketing Logistikmanagement Management / Logistikmanagement Management / Strategisches Management Marketing Produktionsmanagement Strategisches Management Unternehmensstrategie / Strategisches Management Vermarktung |
| Veröffentlichungsdatum: | 30.01.2018 |
| EAN: | 9781137525789 |
| Sprache: | Englisch |
| Seitenzahl: | 576 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Bloomsbury 3PL Macmillan Education Red Globe Press |
| Untertitel: | An International Perspective |
Produktinformationen "Operations Management"
This fascinating new core textbook, authored by a highly respected academic with over a decade of industry experience, takes a global and strategic approach to the important topic of operations management (OM). Integrating contemporary and traditional theories the text covers everything a student needs to understand the reality of operations in the modern world and combines the latest cutting-edge thinking with innovative learning features. Written in a concise and engaging style and based on up-to-date research in the field, the book provides a range of international case studies and examples that help students to apply theoretical knowledge to real-world practice.This is a must-have textbook for students studying operations management modules on undergraduate, postgraduate and MBA programmes. In addition, this is an ideal textbook to accompany modules on operations strategy, production management and services management.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/operations-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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