Omni-Banking: Impacting the Industry
Sharlin
Produktnummer:
18ad4b20ec5f1d47aba7ecd909295b6d6b
| Autor: | Sharlin |
|---|---|
| Themengebiete: | Branch transformation Competition and innovation Digital banking transformation Disruption in financial services Evolving customer needs Financial inclusion Future of banking Regulatory considerations Seamless customer experience Unified banking channels |
| Veröffentlichungsdatum: | 10.05.2024 |
| EAN: | 9783384224569 |
| Sprache: | Englisch |
| Seitenzahl: | 120 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | tredition |
Produktinformationen "Omni-Banking: Impacting the Industry"
The rise of omni-banking is a seismic shift in the financial industry. This approach transcends traditional channels, creating a unified experience across mobile apps, online banking, ATMs, in-person branches, and even chatbots. Imagine seamlessly starting a loan application on your phone and finalizing it with a video call to a loan officer on your laptop. This fluidity empowers customers to switch channels effortlessly, streamlining their banking journey. But omni-banking goes beyond convenience. By leveraging data analytics, banks can personalize financial products and services across all touchpoints. Tech-savvy customers can leverage mobile apps, while those who prefer face-to-face interaction can still visit a branch. This caters to diverse needs, fostering trust and loyalty. This data-driven approach isn't just about flashy interfaces. It strengthens the bank-customer relationship by anticipating needs and offering relevant solutions. Omni-banking is revolutionizing the industry, creating a future where accessibility, personalization, and a seamless experience go hand-in-hand
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