Neuroeconomics: Theory, Applications, and Perspectives
| Themengebiete: | Business / Economics / Finance |
|---|---|
| Veröffentlichungsdatum: | 01.07.2018 |
| EAN: | 9788885486478 |
| Sprache: | Englisch |
| Seitenzahl: | 278 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Ceravolo, Maria Gabriella Fattobene, Lucrezia Raggetti, Gianmario |
| Verlag: | Egea Spa - Bocconi University Press |
| Untertitel: | Prooceedings of the 1a Officina Di Neuroeconomia |
Produktinformationen "Neuroeconomics: Theory, Applications, and Perspectives"
Unlock the secrets of economic decision-making with this groundbreaking exploration of neuroeconomics, blending neuroscience, psychology, and economics.Neuroeconomics: Theory, Applications, and Perspectives offers a comprehensive overview of this rapidly evolving field, revealing how our brains shape financial choices, marketing strategies, and accounting practices. Delve into the neural correlates of decision-making, the influence of emotions, and the latest research in behavioral finance and neuromarketing. This collection of papers, stemming from the 1a Officina di Neuroeconomia, provides invaluable insights for researchers, academics, and professionals seeking to bridge the gap between economic theory and real-world behavior.Understand the brain's role in economic behaviorApply neuroscientific insights to improve decision-making modelsExplore the ethical considerations of neuromarketing and neurofinanceFor economists, neuroscientists, psychologists, and anyone seeking a deeper understanding of the human element in economic phenomena, this book offers a transformative perspective.
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