Negotiauctions
Subramanian, Guhan
| Autor: | Subramanian, Guhan |
|---|---|
| Themengebiete: | Business / Economics / Finance |
| Veröffentlichungsdatum: | 01.02.2010 |
| EAN: | 9780393069464 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Gebunden |
| Verlag: | Blue Guides Limited of London |
| Untertitel: | New Dealmaking Strategies for a Competitive Marketplace |
Produktinformationen "Negotiauctions"
Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.
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