Mastering Business Model Stress Testing
Heim, Lars
| Autor: | Heim, Lars |
|---|---|
| Themengebiete: | Absatz / Marketing Business / Management Innovationsmanagement Management Management / Innovationsmanagement Management / Strategisches Management Marketing Organisationstheorie Strategisches Management Unternehmensstrategie / Strategisches Management Vermarktung |
| Veröffentlichungsdatum: | 02.10.2025 |
| EAN: | 9783658495107 |
| Sprache: | Englisch |
| Seitenzahl: | 152 |
| Produktart: | Gebunden |
| Verlag: | Springer Springer Fachmedien Wiesbaden GmbH Springer Spektrum |
| Untertitel: | Navigating Megatrends and Market Dynamics Through Strategic Analysis and Innovation |
Produktinformationen "Mastering Business Model Stress Testing"
In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide to fortifying and adapting business models to meet this demand. This author elucidates how enterprises can enhance their competitive edge by methodically scrutinizing and accommodating megatrends such as digitalization, sustainability, and globalization. It integrates established business model stress-testing methodologies with pragmatic strategies for preemptively addressing forthcoming market dynamics. Through meticulous examination of case studies and actionable directives, this resource emerges as an essential asset for executives, strategists, and innovators striving to ensure the resilience of their enterprises. Offering not only profound insights into business model innovation, but also tangible counsel for navigating a swiftly evolving environment, it stands as an invaluable resource for those aiming to thrive amidst change.
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