Market Research with Panels
Günther, Martin, Vossebein, Ulrich, Wildner, Raimund
Produktnummer:
182f70d920bb2f40568913a6fc9159bcca
| Autor: | Günther, Martin Vossebein, Ulrich Wildner, Raimund |
|---|---|
| Themengebiete: | Consumer panels Direct marketing panels Industrial goods panel Market analysis Marketing Market research methods Media panels Online marketing panels Pharma sector panels Trade panels |
| Veröffentlichungsdatum: | 28.08.2022 |
| EAN: | 9783658376499 |
| Sprache: | Englisch |
| Seitenzahl: | 242 |
| Produktart: | Gebunden |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Types, Surveys, Analysis, and Applications |
Produktinformationen "Market Research with Panels"
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
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