Luxury Tourism
Produktnummer:
187a358c1edbfa47a28c4a1b4b2f0763a4
| Themengebiete: | Behavioral aspects of luxury tourism Case studies on luxury tourism Consumer behavior Luxury marketing strategies The luxury tourism market Understanding luxury consumers |
|---|---|
| Veröffentlichungsdatum: | 01.11.2020 |
| EAN: | 9783030598921 |
| Sprache: | Englisch |
| Seitenzahl: | 323 |
| Produktart: | Gebunden |
| Herausgeber: | Aeberhard, Marc Conrady, Roland Ruetz, David |
| Verlag: | Springer International Publishing |
| Untertitel: | Market Trends, Changing Paradigms, and Best Practices |
Produktinformationen "Luxury Tourism"
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
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