Lead Market India
Produktnummer:
18ecae230f7a8642dc8d7fd22c6b8c634e
| Themengebiete: | Corporate strategy Foreign Direct Investment Frugal innovations Innovation systems Lead market Multinational companies |
|---|---|
| Veröffentlichungsdatum: | 04.07.2018 |
| EAN: | 9783319835099 |
| Sprache: | Englisch |
| Seitenzahl: | 254 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Herstatt, Cornelius Tiwari, Rajnish |
| Verlag: | Springer International Publishing |
| Untertitel: | Key Elements and Corporate Perspectives for Frugal Innovations |
Produktinformationen "Lead Market India"
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
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