Lead Market India
Produktnummer:
186583557ce8fe4c64a03191e95169f83d
| Themengebiete: | Corporate strategy Foreign Direct Investment Frugal innovations Innovation systems Lead market Multinational companies |
|---|---|
| Veröffentlichungsdatum: | 15.12.2016 |
| EAN: | 9783319463902 |
| Sprache: | Englisch |
| Seitenzahl: | 254 |
| Produktart: | Gebunden |
| Herausgeber: | Herstatt, Cornelius Tiwari, Rajnish |
| Verlag: | Springer International Publishing |
| Untertitel: | Key Elements and Corporate Perspectives for Frugal Innovations |
Produktinformationen "Lead Market India"
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen