LAS LEYES DE LA SIMPLICIDAD

The simplicity and lightness of gadgets like the iPod have popularized simplicity. But sometimes, we get caught in a paradox: we want something simple and easy to use, but we want it to be able to do all the complex things we want it to do. In The Laws of Simplicity, John Maeda provides the keys: ten laws that balance simplicity and complexity in business, technology and design, but also in life, because according to Maeda this book expresses his struggle to understand the meaning of existence as a humanistic technologist. Written with the same principles he postulates, The Laws of Simplicity is a book that reads in one sitting, fun and bold not only for its provocative, free and playful approach to the problems arising from an increasingly complex world, but for a direct and clear prose that perfectly embodies the highest law, number 10, which Maeda calls THE ONE: 'Simplicity consists of subtracting what is obvious and adding what is specific'. You are welcome to this creative experience. 'The Laws of Simplicity is a clear and penetrating guide to making simplicity the primary feature of our products; but also a roadmap to building a more meaningful world'. Andrea Ragnetti, Board of Directors, Royal Philips Electronics 'The Laws of Simplicity is profoundly optimistic and very readable, as well as scientific, as you would expect from Maeda. It's also the most compelling hundred pages on design I've read this year'. Rob Forbes, founder of Design Within Reach