International Management
Fuchs, Manfred
Produktnummer:
18afc8e0d537ad483f8430115847fd02e1
| Autor: | Fuchs, Manfred |
|---|---|
| Themengebiete: | Decision Making Erratic Decision Making Global Strategy Textbook International Business International Joint Ventures International Management Textbook International Market Entry Strategies International Mergers and Acquisions International Trade Textbook Theories in International Management |
| Veröffentlichungsdatum: | 27.10.2022 |
| EAN: | 9783662658697 |
| Sprache: | Englisch |
| Seitenzahl: | 326 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Berlin |
| Untertitel: | The Process of Internationalization and Market Entry Strategies |
Produktinformationen "International Management"
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen