Innovation Feast
White, Susie
| Autor: | White, Susie |
|---|---|
| Veröffentlichungsdatum: | 15.03.2018 |
| EAN: | 9780648137245 |
| Sprache: | Englisch |
| Seitenzahl: | 204 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Grammar Factory Publishing |
| Untertitel: | Create New Product Ideas to Feed Your Hungry Business |
Produktinformationen "Innovation Feast"
Is your business starved of successful new product innovation? If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth. Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. Packed full of practical hands-on innovation tools and exercises, you'll learn how to: Uncover fresh consumer insights to inspire new product ideas. Identify untapped opportunities where your competitors won't go. Create a three-year pipeline of winning product ideas to fuel business growth. Manage your innovation plans to prioritise resources and maximise in-market success. Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success? If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.
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