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How to Win Customers in the Digital World

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Produktnummer: 18156ce2d74fda4cbb9253b1446bc0f677
Autor: Dunn, Al Vervest, Peter
Themengebiete: CEO Change Digital Business Digital technologies Electronic commerce IT-strategy Information Technology (IT) business communication design
Veröffentlichungsdatum: 09.09.2012
EAN: 9783642630651
Sprache: Englisch
Seitenzahl: 250
Produktart: Kartoniert / Broschiert
Verlag: Springer Berlin
Untertitel: Total Action or Fatal Inaction
Produktinformationen "How to Win Customers in the Digital World"
Every organisation must strive for Total Action. Winning the customer in today's highly competitive and demanding world is the key to ensuring success. All managers and employees profess to understand this yet they find it incredibly difficult to perform together to achieve this. The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi sations. Most customers demand much more than many organisations are able to deliver. It is said that the inventor of the telephone believed its main use would be to let someone know that a telegram was arriving. Today we know there is a lot more you can do with a telephone ... and all the surrounding digital business technologies. But you must be prepared to re-think why you are doing things the way you are. And why you are doing them at all. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'. The authors confront traditional ways of organising with the capabilities of the new, digital business technologies. They are critical of the frozen behaviour of today's large organisations. They go back to the fundamental goal that business is about making money by satisfying customers.
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