Handbook of Strategic e-Business Management
Produktnummer:
189c678004b8314f08a0a9ce3a052a1264
| Themengebiete: | e-business emerging issues key processes organizations' transformation strategic management |
|---|---|
| Veröffentlichungsdatum: | 23.08.2016 |
| EAN: | 9783662524794 |
| Sprache: | Englisch |
| Seitenzahl: | 1011 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Martínez-López, Francisco J. |
| Verlag: | Springer Berlin |
Produktinformationen "Handbook of Strategic e-Business Management"
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
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