Grow Compost

There is a gap in the market for a practical paperback gardening series under $15. The best-selling Expert guides by Dr. D.G. Hessayon are a gardening publishing phenomenon, having sold 54 million copies since publication in 1959. However, they ceased publication in 2015 when Hessayon terminated his contract with Transworld.As the UK's most dominant and highly regarded practical gardening publisher, DK is well-positioned to launch a new low-price paperback series.More than 80% of millennial gardeners in the UK (aged 22-37) grow their own produce to cook, according to a survey conducted by Common Sense Gardening (Horticulture Week, February 2019). The survey also found that 84% of millennials would not garden unless it was simple to do so, and wanted gardening to be made easier.A 2018 report by the National Garden Survey in the US found that 77% of American households are gardening, more than ever before. 18-34 year olds make up 29% of these gardening households, with the "young gardener" actively pursuing knowledge on the subject via nontraditional (i.e. "coffee table") resources, such as apps and gardening websites (Garden Research, 2018).The new generation of gardeners provides DK with a fresh market seeking curated practical advice on the aspects of gardening that most interest them. Our first titles will cover growing your own vegetables (948K posts on #vegetablegarden), container gardening (350K posts on #containergardening), pruning and training (151k posts on #pruning), and eco-gardening (35k posts on #sustainablegardening).