Global Marketing Strategy
Schlegelmilch, Bodo B.
Produktnummer:
1879cf5c9ee5e84b18b1386ce82cd27421
| Autor: | Schlegelmilch, Bodo B. |
|---|---|
| Themengebiete: | Culture Emerging markets Global marketing Market development Market entry Marketing strategy |
| Veröffentlichungsdatum: | 24.04.2018 |
| EAN: | 9783319799216 |
| Sprache: | Englisch |
| Seitenzahl: | 249 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer International Publishing |
| Untertitel: | An Executive Digest |
Produktinformationen "Global Marketing Strategy"
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen