Fearless Pricing

How much money are you leaving on the table? Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can "do the same thing for cheaper?" Does fear of losing customers and sales volume cause your team to underprice and over-discount? It's time to break free from fear-based pricing and earn the profits that reflect the true value you've worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins. Speaker, author, and pricing expert Casey Brown exposes the myths that trap businesses in a cycle of underpricing and offers proven tactics to overcome them. Packed with real-world examples, actionable strategies, and powerful insights, Fearless Pricing is your blueprint for transforming how you think, talk, and make decisions about pricing. In this book, you'll learn how to: Ignite Your Team: Build a powerful pricing culture that energizes your organization to drive sustainable growth and profitability. Own Your Value: Develop the mindset and language to confidently articulate your value to customers without apology. Command What You Deserve: Master the strategies to set and defend higher prices, securing the margins that match your value. Overcome the limitations that sabotage pricing success and hold your business back. Stop second-guessing your prices and start commanding what you deserve. Fearless Pricing will show you how. Harness value. Price with confidence. Unleash profits.