Eurasian Business Perspectives
Produktnummer:
18e973a0f827844f9ba346c56c7d496656
| Themengebiete: | Business Analytics and Performance Cross-Border Company Restructuring Human Resource Management Practices in Developing Countries Marketing Communications in Eastern Europe Product Features and Costumer Engagement Social Media Marketing Sustainable Consumer Behavior Value-Based Management Information System Design |
|---|---|
| Veröffentlichungsdatum: | 15.08.2020 |
| EAN: | 9783030186548 |
| Sprache: | Englisch |
| Seitenzahl: | 181 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Bilgin, Mehmet Huseyin Can, Ugur Danis, Hakan Demir, Ender |
| Verlag: | Springer International Publishing |
| Untertitel: | Proceedings of the 24th Eurasia Business and Economics Society Conference |
Produktinformationen "Eurasian Business Perspectives"
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
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