Escalation of Commitment in Internationalization Processes
Röber, Björn
Produktnummer:
18830f0955924a4de08891a2dcc43d05da
| Autor: | Röber, Björn |
|---|---|
| Themengebiete: | Bounded rationality in organizational behavior Classification of decision-making processes Empirical validity of Uppsala model International business strategy Organizational decision-making Rational choice theory and organizations Theory of internationalization Theory of rationality |
| Veröffentlichungsdatum: | 25.08.2018 |
| EAN: | 9783319887142 |
| Sprache: | Englisch |
| Seitenzahl: | 194 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer International Publishing |
| Untertitel: | The Role of Bounded Rationality in the Uppsala Model |
Produktinformationen "Escalation of Commitment in Internationalization Processes"
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
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