Dynamic Strategic Analysis
Raisch, Sebastian
| Autor: | Raisch, Sebastian |
|---|---|
| Veröffentlichungsdatum: | 10.12.2004 |
| EAN: | 9783824482498 |
| Sprache: | Englisch |
| Seitenzahl: | 308 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Deutscher Universitätsverlag |
| Untertitel: | Demystifying simple success strategies |
Produktinformationen "Dynamic Strategic Analysis"
Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.
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