Dynamic Competitive Analysis in Marketing
Produktnummer:
18adc9704038d84ccaa8ccc5d8f4690e1b
| Themengebiete: | Advertising Category Management Design Dynamic Competitive Analysis Marketing dynamische Konkurrenzanalyse numerical analysis |
|---|---|
| Veröffentlichungsdatum: | 18.11.1996 |
| EAN: | 9783540616139 |
| Sprache: | Englisch |
| Seitenzahl: | 285 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Jorgensen, Steffen Zaccour, Georges |
| Verlag: | Springer Berlin |
| Untertitel: | Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995 |
Produktinformationen "Dynamic Competitive Analysis in Marketing"
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen