Disrupting Internationalization

The book challenges traditional approaches to global business strategy by introducing " Market Pareidolia," a novel framework that redefines how international markets are categorized and approached. This groundbreaking concept categorizes markets based on their lifecycle stages, drawing parallels to human development to highlight the distinct characteristics, opportunities, and challenges of each stage. By moving beyond conventional market segmentation, the book provides entrepreneurs and students in International Business with a dynamic tool for tailoring strategies to diverse and evolving global environments. The book delves into the acceleration of change in today's global business landscape, driven by the exponential growth of technology and the increasing interdependence of markets. It explores the profound impact of digital transformation and its alignment with Environmental, Social, and Governance (ESG) criteria, showcasing how these forces are reshaping market dynamics and corporate decision-making. The book emphasizes the critical role of adaptability, innovation, and proactive leadership in achieving competitive advantage in an era of rapid and continuous change.