Digital Marketing in the Automotive Electronics Industry
Produktnummer:
188c942fc0b3664ddbaa98278d3dcfe319
| Themengebiete: | Automotive digital transformation Campaign design Customer personas Digital marketing approaches Marketing analytics Omni-channel marketing Operating models Semiconductor industry Standardization |
|---|---|
| Veröffentlichungsdatum: | 10.06.2023 |
| EAN: | 9783031307195 |
| Sprache: | Englisch |
| Seitenzahl: | 251 |
| Produktart: | Gebunden |
| Herausgeber: | Hoika, Jürgen Schneider, Uli |
| Verlag: | Springer International Publishing |
| Untertitel: | Redefining Customer Experience through Digital Customer Engagement |
Produktinformationen "Digital Marketing in the Automotive Electronics Industry"
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
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