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Designing with Colour. The Use of Gradients in Graphic Design

39,95 €*

Dieses Produkt erscheint am 28. Juli 2025

Produktnummer: 1817d4f9402d3c4278a0bdb4cd2825de6f
Themengebiete: Farbdesign Farbverlauf color blend color combination color design color tint color usage complementary colors gradien linear gradient
Veröffentlichungsdatum: 28.07.2025
EAN: 9788410650084
Auflage: 1
Sprache: Englisch
Seitenzahl: 256
Produktart: Gebunden
Herausgeber: Amy, Guanghui Niu
Verlag: HOAKI BOOKS S.L.
Produktinformationen "Designing with Colour. The Use of Gradients in Graphic Design"
A graphic reference work by best-selling author Amy Guanghui Niu for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects.
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