Design Thinking for Strategy
Diderich, Claude
Produktnummer:
18ed29162251144002b4e85e462407f045
| Autor: | Diderich, Claude |
|---|---|
| Themengebiete: | Business model innovation Business strategy development Competitive advantage Creative strategy Design Thinking Ethnography Human-centered design Start-up firms Strategy development process |
| Veröffentlichungsdatum: | 15.10.2020 |
| EAN: | 9783030258771 |
| Sprache: | Englisch |
| Seitenzahl: | 219 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer International Publishing |
| Untertitel: | Innovating Towards Competitive Advantage |
Produktinformationen "Design Thinking for Strategy"
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen