CRM Goes Digital
Produktnummer:
1801db529413af4915892ef8c6c36785f6
| Themengebiete: | Big Data Cloud CRM Customer Experience Customer Relationship Management Digital CRM Marketing Digitalization Marketing Technologies Omni-Channel |
|---|---|
| Veröffentlichungsdatum: | 13.02.2025 |
| EAN: | 9783658457976 |
| Sprache: | Englisch |
| Seitenzahl: | 302 |
| Produktart: | Gebunden |
| Herausgeber: | Kirchem, Sabine Laux, David Pufahl, Mario Stadelmann, Martin |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Design and Use of Digital Customer Interface in Marketing, Sales and Service |
Produktinformationen "CRM Goes Digital"
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
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