Corporate Storytelling for Branding
Nyagadza, Brighton
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Dieses Produkt erscheint am 16. Januar 2026
Produktnummer:
18cf660c67633d4159a1b5baecd14cb0bd
| Autor: | Nyagadza, Brighton |
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| Themengebiete: | communication science corporate brand perceptions corporate stories for branding impression management internal and external stakeholders organisational studies signalling |
| Veröffentlichungsdatum: | 16.01.2026 |
| EAN: | 9783032034960 |
| Sprache: | Englisch |
| Produktart: | Unbekannt |
| Verlag: | Springer International Publishing |
| Untertitel: | The New Art and Science of Compelling Corporate Communication |
Produktinformationen "Corporate Storytelling for Branding"
Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future. This book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.
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